Websites, social media and blogs are part and parcel of business today. But the sheer proliferation of media means the chance of making a mistake is greater than ever. And if that happens, your business could be liable.
Media Liability Protection protects you for negligence in your own media content and advertising, including websites, blogs and social media. So you can rest easy knowing if that post backfires, any legal fees and compensation costs will be covered.
Websites, social media and blogs are part and parcel of business today. But the sheer proliferation of media means the chance of making a mistake is greater than ever. And if that happens, your business could be liable.
Media Liability Protection protects you for negligence in your own media content and advertising, including websites, blogs and social media. So you can rest easy knowing if that post backfires, any legal fees and compensation costs will be covered.
Our policy is designed for the unique needs of any business, not just media and technology businesses, protecting you for infringement of intellectual property, breach of confidentiality or right to privacy, and breach of comparative advertising regulations.
Content and social fails
One rogue tweet or misjudged Instagram post, and your business could face claims of defamation, slander or breach of privacy. Media liability insurance protects you for negligence in all your media content, including websites, blogs and social. So, if a post backfires, you’ll know that any legal fees and compensation will be taken care of.
Copyright disputes
We’re so used to sharing online that it can be easy to forget that using images or other content without permission could put you in breach of copyright. Media liability insurance is for just those moments, picking up the bill for any compensation and associated legal costs.
Advertising regulations
It’s a dog-eat-dog world and sometimes you have to take risks to stand out from the competition. But overstep the mark with your advertising, and you could be in breach of the comparative advertising regulations, with fines, legal costs and compensation to pay. With our media liability insurance, it’s covered.
Who is media liability insurance for?
In one way or another, almost all businesses are producing and broadcasting or publishing media content. Just by using a blog, Twitter, Facebook or YouTube account, your business could face claims for slander, breach of copyright or making false or misleading statements.
What are the risks?
Hardly a week goes by without another social media or advertising fail hitting the headlines. It’s perhaps not surprising that libel actions linked to Facebook and Twitter posts continue to rise.
But social media isn’t the only risk. What if a competitor alleges that you make unfair comparisons to their product on your website? Or you accidentally used a stock image without a license? Your business could be required to pay compensation, incurring heavy legal costs along the way.
Things you can do
A lot of companies have D&O policies already, Even with D&O protection, avoiding a claim in the first place is your best defence. Nobody wants to face the stress and reputational damage of the law courts.
So make sure you have comprehensive approval processes in place for all media content. It should be checked and double-checked before going live. Social media guidelines can also be useful to ensure all employees know the rules and what to look out for.
